Our mission is to more effectively harness paid media to advance your mission.
Craft & Commerce is the only agency that’s dedicated to helping mission-driven organizations thrive in today’s complex, fast-evolving marketplace for attention. Our hands-on team delivers better, smarter paid media strategies that empower nonprofits, foundations, public sector organizations, and purposeful brands to amplify their storytelling and drive real-world results.
OUR APPROACH BOILS DOWN TO THIS —
Attention-aligned insight and strategy
In our hyperconnected world, attention is the currency that matters—and it’s constantly evolving. We focus on where the attention of your audience resides today, where it’s going, and how to transform attention into action.
planning and buying
Media plans have traditionally revolved around inputs—a 0:30 spot here, a 728x90 banner there. Ours begin with the outcomes. We clearly define what success looks like, and reverse engineer a media plan with that outcome as our North Star.
Hands-on collaboration and optimization
Our deep, recurring partnerships are built upon C&C serving not as a vendor, but a “force multiplier” for your team—bolstering capacity, testing, learning, and iterating together, and being responsive to real-time developments.
Since the dawn of the agency, creative has been an art project, with awards the primary barometer of success. We pride ourselves in an iterative, “non-precious” approach to creative that values effectiveness above all else.
—and the result is this:
We connect meaningfully with audiences where their attention lives today, and inspire action at scale.