Punching above your weight with media
isn’t an
aspiration. It’s a formula.
At C&C, we connect growth science, media strategy, and modern measurement to help you create greater marketing impact and grow with confidence.
Let’s get better results from your media
Media for marketers, by marketers
We created C&C to bring a marketer’s mentality to today’s dynamic media landscape. C&C’s leadership team has sat on the client’s side of the table—contextualizing media through the lens of business objectives, setting and owning media-supported goals, representing strategy and performance to C-suites and directors, adapting to evolving priorities, and much more.
The C&C Difference
The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.
BUILT FOR THE MODERN CMO
- Senior leaders who have sat on the brand’s side of the table
- Data-driven media effectiveness platform informs optimal spend and forecasts results
- Martech advisory practice harmonizes best-in-class tools with your existing systems to deliver clarity, insight, and efficacy
- Media measurement that “begins with the end in mind,” tuned to business goals and with 100% client transparency in real-time
- Fully integrated media perspective: All media is performance media (it’s just a question of time horizon and measurement systems)
- Media innovation and creativity to break category norms and capture audience attention
We’re humbled that our clients have referred to us as a “force multiplier.” Not simply an agency resource, but a strategic thought partner and dot connector in navigating the modern marketing era — from initial whiteboard session, to hands-on campaign delivery, to board-level strategy and insights.
“C&C is a ‘unicorn’ in the industry: thoughtfully strategic, intentionally aligned with creative vision, and true partners in helping to identify business problems and provide integrated solutions that build brand and drive results.”
Our Services
Media Intelligence
- Growth Science
- Audience Attention
- Media Landscape Analysis
- Scenario Forecasting
- Media Impact Modeling
- Data Strategy
Media Impact Measurement
- Marketing Mix Modeling
- Incrementality
- Multi-Touch Attribution
- Brand Tracking
- Real-Time KPI Dashboard
- C-Suite and BOD Rollups
Integrated Media Campaigns
- Cross-Platform Digital
- Linear TV and Radio
- Data-Driven OOH
- Influencer Activation
- Branded Content
- Marketing Innovation
Performance Marketing
- Search, Social, and Programmatic
- Amazon and Retail Media
- Connected and Direct Response TV
- Podcasts and Digital Audio
- Multivariant Testing
- Conversion Optimization
Our Partners
C&C has a track record of helping our partners realize better business outcomes through media. We support emergent and iconic brands innovating industries such as CPG, health and wellness, clean energy, and more.
We’re proud to work with
C&C is recognized by
Careers
Check out our current career opportunities and apply to join our growing team.
We were a hybrid workforce long before #WFH, and we continue to innovate today with a commitment to workday freedom, a collaborative virtual culture, regular in-person meetups, and generous “work from wherever” benefits. We’re driven to provide our team with purposeful work, fluency in leading-edge marketing practices, advancement opportunities, and a supportive, collaborative team culture.
This includes
- Autonomy and flexibility in how your get your work done
- Competitive compensation, regularly benchmarked against our peers
- Transparent salary bands across all levels
- Year-end discretionary bonus
- Annual profit share retirement plan contributions
- New client commission incentive available to all employees
- At least three weeks vacation (more based upon tenure) and 15 paid sick days each year
- Expansive paid holiday schedule and Summer Friday program
- Comprehensive healthcare plans with generous employer premium contribution
- Access to on-demand primary and mental health care, as well as health advocacy
- Pre-tax Flexible Spending Account (FSA) and commuter benefits
- Short-term and long-term disability
- Work from wherever support, including home office setup and cell phone reimbursement
- Stipends to take advantage of continuing education opportunities
C&C is a hybrid team, with a presence in New York, Chicago, and Florida.
Reach us at hello@craftand.com