What’s your desired outcome?
We were humbled to listen in as a dear friend and collaborator recently described our work, far better than we ever could: “They’re an agency, but they’re different. They start by asking the question ‘what’s your desired outcome?’ And then they work backwards to figure out how to get you there.”
In those few words, our friend synthesized a five-year mission to reimagine the way causes deploy their marketing dollars, helping them to create more modern strategies, more efficient and effective media plans, and, ultimately, more real-world impact.
What began as an insight that tugged relentlessly at co-founders Mark & Jordan as they worked on the front lines of cause marketing at GOOD/Upworthy—that impactful storytelling is only half the distance to the goal; breaking through the noise and turning attention into action is the hard-fought ground game that so often makes the difference—C&C has today helped to pass landmark affordable housing reform in California, modernized growth for one of the country’s oldest and most beloved organizations, and inspired millions of millennial women to assess their cancer risk. Our work has been awarded “Social Media Campaign of the Year” by AdAge and Modern Healthcare, received a Webby, and recognized as an Effies finalist. And as the media landscape continues to evolve, our world-class, roll-up-your-sleeves team of strategists, tacticians, and creatives evolves with it—while remaining steadfast to that original North Star.
All to say: What’s your desired outcome?
Meet the team that makes it possible—
Co-founder / Campaign Lead
Jordan is a leading creative and technology specialist with a track record of empowering nonprofits, advocacy organizations, and purpose-driven brands to effectively harness paid media. +
Co-founder / Strategy Lead
Mark is a data-driven marketer with deep experience in integrated media strategy and social impact advertising. +
VP, Partnerships & Strategy
Carli is an expert cause marketer and bridge-builder, who empowers Craft & Commerce's partners to achieve strategic objectives though powerful bespoke collaborations. +
Director of Operations
Karen is a master of end-to-end digital campaign management, who stewards setup and delivery, iteration and optimization, and reporting for all Craft & Commerce partners. +
Emily is a strategic, collaborative leader, who aligns her deep experience and keen eye for breakthrough design to establish the creative strategy for all of Craft & Commerce's campaigns. +
Jacob is a seasoned movement-builder and cause marketing strategist with deep digital and integrated marketing expertise. +
Kellie is a campaign maestro, channeling her background in project management and communications to amplify the voices of progressive social organizations and nonprofits. +
Ad Operations Manager
Stéphane is a digital ads specialist, who manages Craft & Commerce's day-to-day ad operations, including real-time optimizations and reporting across social, search, and other programmatic channels. +
Ella is a savvy, leading-edge digital communicator who oversees content strategy and copywriting for Craft & Commerce’s campaigns. +
Join the team at Craft & Commerce
Our hands-on team of paid and digital media specialists is dedicated to achieving better results, for things that matter. We're based in New York City but have team members across the country. If you're ready to put your skills to work for positive change, we should talk.
See current openings here